February 19, 2010
BY SCOTT WHITE ON FEB. 19, 2010 There’s a lot that business owners can learn from the way Tiger Woods has handled his trials and tribulations through Friday’s carefully orchestrated public apology. Most of it bad. Tiger, like most business owners, appears to love being in control of every situation. And control, of course, is [...]
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January 8, 2010
BY SCOTT WHITE on JANUARY 8, 2010 What does your marketing say about your company? Literally. Do your press releases and marketing materials say what you think they say? It’s very possible that they don’t. Over the past two decades we’ve reviewed thousands of press releases and marketing materials produced by hundreds of companies. And [...]
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