Testimonials

Here’s What’s Being Said About
Training Seminars, Workshops & Webinars
By Dr. John Hayes

FRANCHISORS

Through the years I have relied on you and your expertise to assist me on a number of promotional and marketing strategies. You are among a small cadre of marketers and trainers who understand the needs and expectations of the small business operator. I am proud to say we have benefited from your services! John, you have contributed ideas, and helped us implement aspects of our marketing strategy that will help us move closer to the fulfillment of our business mission.
James H. Amos, Jr.
President and CEO
Mail Boxes Etc.
San Diego, CA

“After you conducted our strategic planning weekend we knew that we wanted you to share a similar message at our franchise owner’s conference. The owners were so delighted and motivated by your idea of “capturing and keeping customers” that they asked that we invite you to speak at our two-day sales conference. More franchisees attended our conference this year than ever before, and we know that’s partly due to the fact that you were scheduled to conduct two major sessions. Our franchise owners and sales force eagerly anticipated your presentations, and they responded enthusiastically. Some of the comments we heard from people attending these meetings were:

• John Hayes is absolutely inspiring.
• Dr. Hayes really hit the mark on personal development!
• I was extremely surprised and delighted at how well John understood and related to our difficult business.
• John is the most motivating speaker I have heard – bring him back!

Based on these experiences, we are planning to bring you back to speak to future conferences. In fact, our Director of Training will be meeting with you later this month to discuss future sales training programs.
Matthew Buksbaum
President & CEO
ASI Sign Systems, Inc.
Dallas, TX

Your presentation at our convention was impactful. . . . Our entire franchise body and corporate staff are engaging in very lively and positive discussions as a result (of your presentation). I am certain that your message will serve as a catalyst to speed the evolution of our system’s culture.
Michel B. Phillips
General Manager
Rita’s Water Ice Franchise Corp.
Bensalem, PA

Your message drove home exactly the points we needed to hear about marketing. You reinforced the importance of marketing and being out there promoting your brand. The message was down-to-earth and understandable by the audience. While this is the second time you have addressed the Glass Doctor group, I think they got a great deal more out of it the second time. It really reinforced a lot of the message from the first time. Coming from an expert like yourself says so much more than we could say ourselves. While a four-hour session seems like a long session, your humor and wit in delivery made it seem like an hour. Once again, I greatly appreciate your help and support in the growth and success of Glass Doctor.
Robert Tunmire
President
Glass Doctor

Your presentation was very informative. The material was concise and applicable to the audience. Equally important, the delivery was outstanding. You did an excellent job of holding the audience’s interest. Finally, you left our franchisees with follow-up material that they could immediately integrate into their marketing plan. . . . The only complaint we had from our franchisees was that your session wasn’t long enough. They wanted more! Please consider this an invitation to speak at our annual convention next August in Dallas. I will do my best to give you as much as a half-day to present (at our convention).
Mike Bidwell
President
Rainbow International

I sat through your seminar and found the information great and the delivery outstanding. The feedback from our dealers and area directors was excellent. We would like to work with you on two books. You were great!
Jim Sibasku
CEO
Profiles International
Waco, TX

We developed, using your suggestions, a brochure that focused on the pet owner where their pet was a “member of the family.” We offered a 24 hour recorded message and a free report about our unique service. Needless to say, the results were fantastic! Thanks again for your insight.
Jim Platt, Owner
Director of Franchise Operations
Pets Are Inn
Minneapolis, MN

I am writing to let you know that the presentation you did at our advanced training workshop on How To Capture and Keep Customers was a great success with our franchisees. They felt that the information you shared with them was very valuable and have taken some of your ideas and are putting them to work. . . . I would encourage anyone who needs to capture and keep customers in their business to put your workshop at the top of their seminar list!
Donna Dwyer VanZandt
Executive Vice President
Kitchen Wizards

It was great to have your as part of our conference and start it off on Friday morning as our keynote speaker. Your comments were very thought-provoking and stimulating; encouraging all of us. . . . I heard many positive remarks from conference participants about your presentation. It was just nice having you be there and having the opportunity to spend some time visiting with you on a personal basis.
Gerald A. Baldner
President
Kitchen Solvers
La Crosse, WI

Thank you for spending a day with members of our sales team at Glamour Shots. As usual, you did an excellent job in helping us clarify the direction that we need to take for the coming year as we expand our franchise network. You also provided some excellent coaching for our sales team. . . . As I know from working with you previously, you have the ability to quickly understand a franchise company’s marketing needs, size up the opportunity and then help the company set its direction for expansion. . . . In the future, we need you to also work with our marketing team so that we can strengthen and maximize the effectiveness of our lead generation efforts. . . . Our people said they benefited greatly by your help, and we appreciate you for it. As you know, we’re already making plans for your next visit to Glamour Shots. I look forward to continuing to work with you in the future.
Thomas K. Herskowitz
Chief Financial Officer
Glamour Shots
Oklahoma City, OK

Our franchisees enjoyed your presentation and received great “take home” value. I received anumber of favorable comments. The franchises seemed to enjoy both the content and your style of delivery. A specific comment was, “I related well to his topic and think highly of his approach and philosophy.” Another franchisee said, “I always look forward to John’s sessions, please invite him to future meetings.” . . . I think it comes through loud and clear that you believe in what you teach and you certainly know how to relate to franchisees and business owners. I, too, look forward to hearing presentations from you in the future.
Tom Buckley
President
Mr. Electric

I want to thank you for participating in our national convention in Cleveland. Your presentation, “How To Capture & Keep Customers,” was dynamic and energizing. Without a doubt, this presentation enabled us to enlist an overwhelming majority of our people into the Marketing Mentor coaching program—which should produce real value for our participating franchisees.
Eugene R. Clontz
Chief Executive Officer
American Sign Shops

Thanks again for your dynamic presentation at our annual meeting for franchisees. Our objective was to provide practical and useful information in an impactful and memorable manner, and your presentation met the goal. We did a survey after the meeting and some of the comments that came back included: I think John Hayes would be a great speaker for the manager’s meeting and John Hayes was most valuable. Many franchisees commented to me that they really enjoyed your presentation and felt that it will be helpful in their business.
Stan D. Hansen
Executive Director of Marketing
Pro-Cuts
Hurst, TX

Thank you for your contribution to AIM Convention. This year’s convention was a tremendous success due in part to your marketing session. I am pleased to inform you that our franchisees rated your presentation as a convention highlight. I believe you really connected with our AIM Mail Centers franchisees. Your simple message that our business is not the postal and business service industry, but to “get and keep customers” was right on the money. I know we will all benefit from your direct approach to marketing.
Michael Sawitz
Chief Executive Officer
AIM Mail Centers
Lake Forest, CA

After I heard you speak to the Southeast Franchise Forum, I just had to have you speak to our group. . . . Your presentation was very educational and informative. Well researched and detailed, the address was perfect for our group of franchisees and area developers. Appropriate and on point, the speech was great. We welcome the opportunity to work with you in the future.
Cheryl Carter
Director of Marketing
Colors On Parade
Norcross, GA

Wow! Your session gave our franchisees some much needed insight in building their Aire Serv business. . . . Your session inspired them beyond belief. I have had strong comments coming from our franchisees, not only the comments made immediately following your session, but for the next couple of months! To me, this alone provides a STRONG statement and endorsement of just how much of an “impact” your session truly is to any type of business owner—since the fire from most sessions built during a seminar seems to dwindle immediately following the attendees returning home. With yours, this has not been the case—and Aire Serv thanks you. Bottom line – Aire Serv recommends your training as a hight priority for companies wishing to set the tone for growing a company driven by sales!
Roger D. Goertz
President
Aire-Serv Heating & Air Conditioning, Inc.

Thank you for your recent presentation at Century Small Business Solutions’ Sales and Marketing Seminar. Your knowledge of the franchise business increases the value of your presentation to our network. You have captivated our audience and helped our franchisees recognize the importance of marketing in a small business. We have always received positive feedback from attendees who have successfully implemented your ideas. Again, thank you for a well prepared presentation and we look forward to utilizing your services in the future.
David C. Bethea
President & CEO
Century Business Services
Mission Viejo, CA

Several days after your Marketing Plan Workshop with our franchise systems managers, they are still talking about the “enlightening,” “excellent,” “user-friendly,” “powerful,” and “valuable” information that you provided. On behalf of all of us at Rainbow International, thank you! . . . Your workshop delivered the information we were hoping to share with our staff. Coming from an authority like you, our staff members, as well as our franchisees, are more likely to listen and follow your advice. We appreciate your work and we look forward to our annual convention when you will be in front of our franchisees.
Jack A. White
VP of Operations
Rainbow International

Comments from Franchise Systems Managers at The Dwyer Group in Waco, TX, after participating in a John Hayes marketing workshop:

“The time spent in John Hayes’ workshop was valuable and powerful. He emphasized that 80% of success is having the want to and the other 20% is figuring out how to do it. It’s always a great pleasure to learn from John Hayes.”
Rodney Lynch

“The materials presented will enable me to present the idea and concept of formulating a Marketing Plan in a more user-friendly way. With the aid of John Hayes’ information and forms, barriers can be broken and we can get down to the business of formulating marketing plans – painlessly!”
Stacey Goertz

“The workshop was excellent! John taught us how to teach our franchisees to calculate their cost per lead and cost per job. I am so excited for the sales increases I’m going to see from my franchisees! Thanks for a simple approach to what seems like a never-ending challenge!”
Renee Lopez

FRANCHISEES

The workshop you presented on getting and keeping customers was one of the highlights of this year’s convention. The ideas you have us will be most helpful to our center this upcoming year. Thanks again and we look forward to seeing you soon.
Susan Haines
Franchisee
Mail Boxes Etc.
Plano, TX

I just wanted to let you know how much I enjoyed your seminar. . . . I can honestly say that our practice has increased by 40 to 50% (since your seminar). It would be pointless to single out or pin point an idea or group of ideas as being the turning point—I prefer to think of it as a combination of your instruction as well as the interaction of all the participants both during and after your seminars. The point is, it was very effective.
Bruce A. Noller
General Business Services
Dallas, TX

Please feel free to use my name. As a result of our first meeting, I was motivated to write a Mission Statement. . . .We have spent a great deal of time discussing who are the right customers, made changes in the way we approach our customers, and we now try to qualify our customers needs 1) are they urgent or 2) are they just shopping around. . . . I try to encourage retaining customers and it’s important  to be able to show the real value of retaining customers. . . . I find the information your program provides extremely valuable, and it motivates me to do a better job in all aspects of my business.
Wayne Gaudette
Glass Doctor

Being able to start discerning the “right” customer for my business has saved me both time and I’m sure, frustration. Last week I had several sales calls and during those meetings it really was quite amazing how almost instantly I was asking my self…”are these the right customers for me?” Then remembering the attributes of the “right” customer I made a decision almost immediately not to waste my time and energies (obviously discretely) on them. Thank you!
Steve Rich
DreamMaker Bath & Kitchens By Worldwide

The information that you have provided has given me fresh ideas as well as inspiration to use your marketing guidelines. I continue to have success with this marketing plan. I have to say, it is truly a pleasurable listening to your awesome marketing programs.
Thank you very much.
David Heiner
Carpet Network

John, More than anything else the (seminar) helps me recharge my batteries and gets me jump-started on my marketing. The sessions provide ideas that we can apply in our business. I find it very motivational.
Joe Phalen
Glass Doctor

Wow! You gave my business quite a boost last week and I want to thank you for it. As a result of your work here, we will (do) tens of thousands of dollars (in more business). . . . Even though some of the people (in the audience) had known me, and they’ve heard me talk about my services, they didn’t really listen until they had the opportunity to hear from “the expert.” You got them interested in what we have to offer and now we’ll take every opportunity to follow up. Several of the prospects made appointments with me on the spot after listening to you. . . . Many people said they wanted to hear more from you. Three hours wasn’t enough time. . . . While your information is always fresh and interesting, you do much more than simply share information. Your presentation style gets people excited and interested. You get them to see how they can become more successful, and they really respond to you. I can’t imagine how the time we spent together could have been any more successful. I look forward to doing this again before the year is over!
Chuck Polin
Sandler Sales Institute
Training Resource Group
Mt. Laurel, NJ

Never before have I been so long in a meeting where burn out did not occur. . . . We have executed several great ideas already. Everyone I talk to that attended the session gives me rave reviews, those who did not attend ask me how it was then kick themselves for not coming! We have landed a new client since the meeting, we have even scheduled more counseling time on marketing ideas since we read your materials. Thanks again for lighting my fire!
Joe Gecinger
General Business Services
Greensboro, NC

It’s definitely a worthwhile seminar. . . . I’ve gotten ideas from the program and I find it’s worthwhile just to be exposed to good, quality information. The program has a cumulative effect. I take notes during the sessions because the information that I’m hearing helps me create my own ideas that I can implement.
Steve Stahlke
Glass Doctor

This meeting was by far the best ever marketing seminar I have seen in over nine years as a franchisee. It is my understanding that plans are in the making to offer this presentation again . . . I would enthusiastically urge new and existing franchisees interested in growing and prospering a business to make whatever effort necessary to attend the next How To Capture & Keep Customers program! You are an excellent trainer!
Marvin Tabor, EA
General Business Services
Anderson, SC

Last months four of our counselors from the Dallas/Ft Worth area attended your seminar on How To Capture & Keep Customers. Having had the opportunity to attend some of your presentations before, we were confident this seminar would be well worth the trip to Atlanta. We were not disappointed. Your presentation was one of the best I have attended and the seminar materials are already proving to be invaluable. . . . Most importantly, you provided us with numerous action-oriented examples of exactly how to do it. . . . The excitement is spreading to the other business counselors as well and now they are looking forward to participating in the next seminar. We appreciate your support and expert advice.
John Lambert
Regional Director
General Business Services
Bedford, TX

Upon my return from your seminar I reviewed my notes and the marketing manual which you provided and developed a list of 24 ideas which, if implemented, could provide an impact upon my ability to capture and retain clients. I am in the process of prioritizing this list and have begun implementing many of the ideas. . . . I am sure this will result in additional clients to my practice. Since returning from the seminar, I have acquired six additional clients. I am looking forward to the next few months of marketing activity and the positive results which will result due to your seminar on How To Capture and Keep Clients.
Scott Smith, MBA
General Business Services
Carrollton, TX

I expect to earn between $20,000 and $30,000 because of your (training). It might even be more! . . . In three days we spoke to over 250 people and four companies. That’s more people and more credibility for my business than I could get in six months of hard work. I am glad you’re on our team.
Jim Ayraud
Sandler Sales Institute
Franklin, MA

Your How To Capture And Keep Customers was particularly helpful to me at this stage in business. I would strongly recommend that every Sandler franchisee have you come to their market (with this presentation).
Steve Clark
Sandler Sales Institute
Gulf Breeze, FL

I was greatly inspired and changed by what you said (during) How To Capture And Keep Customers.
Mike Greasley
Franchisee
Mail Boxes Etc.
Columbia, MD

ENTREPRENEURS, SMALL BUSINESS OWNERS & OTHERS

Your seminars were an inspiration to all of our Dealers and EPI was very proud to have you representing our company. The information you presented was right on target. You did an excellent job integrating our specific information into the seminars. Capturing & Keeping Customers is indeed the business they are all in and you conveyed that in an effective and motivating way. I would like to share with you some of our Dealers’ comments as expressed to us through their convention exit surveys:

• I really enjoyed Dr. Hayes and felt he had a superb understanding of EPI.
• Dr. Hayes was outstanding!
• John Hayes was very insightful, fun and helpful.
• How To Capture & Keep Customers was extra special!
• We feel the entire convention was a great success and hope to continue the tradition. . . We would be honored that you would join us again (at a future convention).

Karen McKeller
Assistant Marketing Director
E.P.I. Inc.
Pensacola, FL

You are an excellent coach! I spoke with a few coaches before I choose you and my instincts were right. Your one-on-one approach is personal, direct and effective. . . . I consider myself very fortunate to have you as my coach. Your been there, done that knowledge is invaluable and in the long run is saving me time and money! You have helped me build a stronger foundation, formulate new ideas and have them be a work in progress. You walk me through the steps so the results are successful from the start. The news releases are getting a great response, first because they were well written and second, you impressed on me the importance of how to do a follow-up. As a result, I am getting the publicity I need and something I was not expecting, an offer to write a monthly column in a newspaper! . . . You add your personal touch in coaching by staying involved in-between our phone meetings, sharing your thoughts and ideas by email. I couldn’t be more pleased with all the positive changes that have taken place in less then five months. Many thanks for your excellent coaching! I have a good feeling one day you will sit back and say “I knew her when…”
Sabina E. Fasano
Celebrate Herbs, Ltd.
Bradenton Florida

The information you provided was fabulous.
Cathy Nissley

I just wanted to thank you for teaching an awesome class. I have enclosed a check for your 24 tape series. Thank you.
Samantha Krakauer
East Northport, NY

Thank you for your participation and dynamic presentation as our Friday evening keynote speaker. You were superb!
Carolyn P. Gough
Executive Director
The Franchise Center
El Paso, TX

Jim Rohn and I thank you for the outstanding presentation at the Jim Rohn Weekend Event. Your presentation was well received with many great responses from our attendees and your contribution to the success of the event was priceless.
Kyle Wilson
President
Jim Rohn International

It is one thing to motivate a group of people, it is another thing to motivate the motivator. I have been speaking in front of groups for over 30 years. When a speaker like yourself gets up in front of a group and motivates me into wanting to do better—that is what we call a clue. I have been building national companies most of my life. I have now found someone who has the same goals as myself—to change people’s lives. To motivate a group is unusual today, but to train them on how to build their business and make it so it is motivation is, well, UN BEE LEAF ABLE. I can’t wait for you to speak to our group again.
Tremendous Bill Pike
Plano, TX

Thanks so much for your informative and entertaining luncheon presentation. It was just what we needed. I would like to thank you for your participation as a speaker. I know you devoted a significant amount of time and energy to your presentation, and it showed.
Mary Beth Brody
Dorsey & Whitney LLP
Minneapolis, MN

Such a pleasure to not only have met you at the War College but to have been fortunate enough to attend your session.
Danielle Boyce
Director of Marketing
Palace Café
New Orleans, LA