http://bcafranchising.com/what-can-you-learn-from-tiger-woods/ Growth strategies for the franchise community Tue, 16 Nov 2010 11:55:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://bcafranchising.com/what-can-you-learn-from-tiger-woods/comment-page-1/#comment-41 Megan Dunlevy Mon, 15 Mar 2010 16:27:11 +0000 http://bcafranchising.com/?p=754#comment-41 Tiger Woods greatly exemplifies a case where effective PR tactics could and should have been used. Tiger has done almost everything but really confront the problem. I agree that his case can be used as an example, not just for other celebrities, but for companies dealing with a crisis. Problems arise all the time and rectifying them before they get out of hand is vital. Woods, in his delay of information has done nothing but lower his credibility and cause him strain and stress. Everyone has problems but running away from them, especially in our industry is never the way to go. As you mentioned in the post, “It’s not what you say or how you say it that matters. Ultimately, it’s what you do that matters.” Our actions speak louder than words and that will be the deciding factor in Tiger’s case. One way he has been able to show his remorse is through his admittance that he was in rehab and was trying to rectify his past mistakes. However that action and others are still being judged by the public. Tiger’s situation might be extremely unfortunate but can serve as a reminder for all businesses, PR or not, that inaction and apologies will get you nowhere. You must be swift and firm in your decisions after a catastrophic event and be straightforward with the media. Doing so will assure your continued success and longevity and will get you through the situation unscathed. Tiger Woods greatly exemplifies a case where effective PR tactics could and should have been used. Tiger has done almost everything but really confront the problem. I agree that his case can be used as an example, not just for other celebrities, but for companies dealing with a crisis. Problems arise all the time and rectifying them before they get out of hand is vital. Woods, in his delay of information has done nothing but lower his credibility and cause him strain and stress. Everyone has problems but running away from them, especially in our industry is never the way to go.
As you mentioned in the post, “It’s not what you say or how you say it that matters. Ultimately, it’s what you do that matters.” Our actions speak louder than words and that will be the deciding factor in Tiger’s case. One way he has been able to show his remorse is through his admittance that he was in rehab and was trying to rectify his past mistakes. However that action and others are still being judged by the public.
Tiger’s situation might be extremely unfortunate but can serve as a reminder for all businesses, PR or not, that inaction and apologies will get you nowhere. You must be swift and firm in your decisions after a catastrophic event and be straightforward with the media. Doing so will assure your continued success and longevity and will get you through the situation unscathed.

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